About
CPA
CPA stands for Cost Per Acquisition.
One acquisition is registered when a particular action is taken by the consumer on the advertiser's site.
The payable action is determined by the advertiser and the pay-out rate is determined by the requirements of the payable action.
Examples of payable actions include signing up for a newsletter, playing a game, downloading an applet, or applying for a credit card.
Pay rates range from a few cents to over $15.00 per acquisition.
CPC
CPC stands for Cost Per Click.
Publishers are paid for every unique click that delivers a consumer to the advertiser's site.
Regardless of what that consumer does on the advertiser's site, the click is still paid.
The standard CPC pay rate is a $0.06 CPC.
CPM
CPM stands for Cost Per Thousand (M stands for the Roman Numeral " M " for thousand).
The publisher paid rate is based on units of 1,000 banner impressions.
The standard CPM pay rate is a 45% revenue share per 1,000 impressions.
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